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LIVING WITH PETS (Ark Blog)

Tuesday, October 22, 2013

Pick up your copy of the Pet Business Retailer Handbook and turn to page 64 and 65. Ark Naturals since 1996 has taken the Natural Health and Remedies category by storm. Read below the full article on Ark Naturals, including a snippet about our Gray Muzzle Senior Products Line.

Enjoy!

  

Natural Remedies and Health

Susan Weiss, president of Ark Naturals Products for Pets, says educated retailers with a variety of natural health products for everyday problems will see great sales over the next year.

 

WHAT ARE THE MOST POPULAR NATURAL REMEDIES AND HEALTH PRODUCTS THAT CONSUMERS ARE GIVING THEIR PETS? WHY DO YOU THINK THEY’RE SO POPULAR?

Dental, joint, flea and tick, and herbal calming products – Products that are popular tend to be products from which the human can visually see a benefit. Products that are less popular are the vitamins, antioxidants for exactly the same reason. The benefit is hard to measure and see visually. It’s not because the products are ineffective, it’s because the nature of the antioxidants.

 

WHAT TREND SHOULD RETAILERS LOOK FOR IN THE NEXT 12 MONTHS?

Great Sales! Education, blogs, websites and social media have made it much easier for the consumer to feel more comfortable purchasing natural remedy products.

I believe that now is a great opportunity for retailers to re-set their stores and make this category more visually important. Make it easy for the consumer to see what the retailer has to offer. The most successful retailers are the ones that are nimble, adaptable and wiling to think outside the box.

 

HOW IMPORTANT IS EDUCATION IN THIS CATEGORY? WHAT ARE KEY SELLING POINTS RETAILERS SHOULD KNOW FOR THESE PRODUCTS?

In 1996, when I started Ark Naturals, it was a monumental challenge to convince retailers that remedy, wellness and natural lifestyle products could sell. Many of today’s retailers have not been in business long enough to remember that.

Products that are made in the USA and are natural solutions for everyday problems should be emphasized. More importantly, retailers have to do the same thing as their customers and should be educated and read blogs and manufacturer websites. You can’t sell what you don’t understand.

 

WITH ALL OF THE “GREENWASHING” THAT GOES ON TODAY, HOW CAN RETAILERS ENSURE THAT THE PRODUCTS THEY CARRY ARE TRULY NATURAL?

There is no definition for natural. It’s the same thing for foods that label themselves “premium”. They are self-styled words, sort of like crowning yourself the prettiest girl at the party. All-natural is another issue. For example, glucosamine and chondroitin are not really natural. Natural is something that grows on a tree or in the earth, and glucosamine, chondroitin, MSM and others are neutraceuticals, which is something that started out from a natural source.

 

WHAT SHOULD RETAILERS LOOK FOR IN A SUPPLIER OF NATURAL REMEDIES AND HEALTH PRODUCTS?

The company’s longevity – The category suddenly got hot, and we see new brands. Most of the “newbies” are only in it because it’s become popular – not because they have a passion for helping animals naturally. The few companies that have been around for years are passionate about the potential of natural. We understand the potential benefits and can talk about it more easily than the newbies.

 

WHAT IS THE BEST WAY FOR RETAILERS TO MERCHANDISE THESE PRODUCTS?

Endcaps – one suggestion is a monthly calendar where the retailer features a different issue each month. Handouts pointing the consumers to information would be helpful. Network with vets and nutrition specialists, and ask them to come to your store. Also, don’t be lazy – re-setting your store multiple times in a year freshens up the store.

 

WHAT TYPES OF PRODUCTS LEND THEMSELVES TO CROSS MERCHANDISING WITH THE NATURAL REMEDIES AND HEALTH PRODUCTS?

We just introduced a line of senior products, branded as Gray Muzzle. We have a contest running across the USA for stores to set up exactly what you are talking about.

Most of us who have a senior dog or cat for the first time what to do the right things for their pets but may not know everything that is available in the senior category. So, ramps, special leashes, softer toys, special shampoos, piddle pads, etc…, would be a great fit with Gray Muzzle.


Article and Graphics Courtesy of Pet Business Magazine

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Friday, August 2, 2013

The Fayetteville Observer posted their review on the Gray Muzzle brand! www.fayobserver.com

Is 15 the new 10 in dog years? All-natural Gray Muzzle brand helping senior dogs with aging

New Vet-Recommended Soft Chews Line Created By All-Natural Pet Care Pioneer Ark Naturals

If 60 is the new 40 in human years, then why shouldn't 15 be the new 10 in dog years.

Recognizing that dogs - like their human companions - are indeed living longer and more fulfilling lives than ever before, a new brand of delicious vet-recommended soft chews called Gray Muzzle has just been introduced specifically to enable senior dogs to retain or recapture levels of heart, joint and cognitive health which they enjoyed in their youth.

The most comprehensive senior-specific remedy products of their kind on the market, Gray Muzzle is the result of years of research into the specific formulations best able to help turn the canine clock back on the physical and mental effects of aging among all breeds and sizes.

Unlike other products labeled “for senior dogs” that in reality feature re-purposed and re-branded non-senior formulations, Gray Muzzle very specifically addresses such vital age-related concerns as joint discomfort, heart function, cellular metabolism, blood flow, and canine cognitive dysfunction (CCD). 

A standalone brand created by all-natural pet product leader Ark Naturals, Gray Muzzle is sold exclusively at independent pet and natural product stores, as well as via select etailers, at a MSRP of $13.50. Manufactured entirely in the U.S. in USDA-APHIS approved facilities, all Gray Muzzle products are free of wheat, corn, yeast, and soy, as well as artificial colors, flavors or preservatives.

The Gray Muzzle family of health and longevity products include:

  • Old Dogs! Happy Joints! for improved mobility and flexibility. Ingredients includeGlucosamine HCL (a shellfish source) to help build synovial fluid that creates space between the joints and keep cartilage from rubbing bone on bone; Fish Oil (Omega-3) components to help reduce joint discomfort; and Turmeric, an Ayurvedic herb from India used for thousands of years to help reduce the pain caused by sore joints. Contains 90 bite-size soft chews.

  • Heart Healthy! Wags Plenty! for improved heart health. Ingredients include Taurine, an amino acid that has beneficial effects on the heart and cardiovascular system; L-Carnitine, another amino acid that benefits the heart and has been shown to have a remarkable effect in the cellular metabolism of dogs; and Egg Albumin, which contains excellent sources of vitamin B6, B12 and riboflavin and helps regulate blood volume. Contains 60 bite-size soft chews.

  • Brain’s Best Friend! for improved cognitive function in older dogs evidencing signs of CCD such asconfusion, pacing, anxiety, staring into space, or inability to recognize family members. Ingredients include Fish Oil (Omega-3), which helps brain function; Vitamin E to protect cells and prevent free radical damage; Resveratrol, containing antioxidant properties that promote healthy brain activity and function; and Pyridoxine (Vitamin B6), which plays a significant role in making proteins and neurotransmitters that carry signals between the cells more effective. Contains 90 bite-size soft chews.

Far more than a brand of products, Gray Muzzle is committed to educating consumers and retailers on how best to care for an aging dog. Among Gray Muzzle’s primary objectives, for example, is encouraging pet store managers to create special Senior Canine Sections where consumers can readily find and compare the best products for their older animal companions (much as all-natural or organic products are conveniently grouped in many mainstream supermarkets).

In addition, Gray Muzzle is actively touting the benefits to middle-aged or older consumers of adopting a senior dog who is already well-behaved and well past the exhausting puppy-training phase.

Commenting on the launch of the new Gray Muzzle brand, Susan Weiss, President of parent company Ark Naturals (and a founding member of the National Animal Supplement Council), said, “As a result of advances in pet care, many dogs are living well past the average life expectancy for their breed. Gray Muzzle was created to benefit those dogs who may chronologically be considered senior, but who aren’t at the end stages of their lives. The response to the brand among retailers and pet owners has been extraordinary, and we’re very proud to be helping dogs and humans alike get the most out of life every single day they’re together.” 
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About Gray Muzzle – An Ark Naturals Company
Introduced in 2013, Gray Muzzle is dedicated to keeping older dogs healthy so they can enjoy many of the activities they enjoyed when they were younger. Gray Muzzle offers exhaustively researched formulations to help senior dogs regain their youthful physical, cognitive, and emotional health and well-being. A pioneer in creating the natural pet category in the 1990’s, parent company Ark Naturals today is the leading manufacturer of premium-quality health, remedy, and lifestyle solutions for pets from head to tail. For more information, please visit www.arknaturals.com or www.gray-muzzle.com.

http://blogs.fayobserver.com/910pets/August-2013/Is-15-the-new-10-in-dog-years--All-natural-Gray-Mu

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